DEMAND MANAGEMENT AND PERFORMANCE OF FOOD AND BEVERAGE MANUFACTURING FIRMS IN KENYA. International Journal of Management and Business Research, [S. l.], v. 7, n. 1, p. 582–599, 2025. Disponível em: https://grandmarkpublishers.com/index.php/IJMBR/article/view/151. Acesso em: 11 aug. 2025.