COMPETITIVE STRATEGIES AND PERFORMANCE OF FIRMS IN THE TELECOMMUNICATION INDUSTRY IN KENYA. International Journal of Management and Business Research, [S. l.], v. 7, n. 1, p. 58–74, 2025. Disponível em: https://grandmarkpublishers.com/index.php/IJMBR/article/view/86. Acesso em: 24 apr. 2025.