STAKEHOLDER MANAGEMENT AND IMPLEMENTATION OF NGO’S PROJECTS IN NAIROBI COUNTY

Abstract

Non-governmental organizations have in the past been involved in relief, emergency or longer-term development work or a mixture of all three. It has been asserted that often NGOs fail to achieve the target objectives of their projects or even leave before task completion despite the role that they play. This study therefore sought to examine stakeholder management and implementation of NGO’s projects in Nairobi County. Specifically, this study sought to determine the stakeholder identification and implementation of NGO’s projects in Nairobi County, to examine the level of stakeholder involvement and implementation of NGO’s projects in Nairobi County. This study used a descriptive research design. According to the Kenya Business Directory, there are 201 NGOs working in Nairobi City County which was the study population. All the 201 NGO's operating within Nairobi County comprised the target population of this study. According to Kothari (2012), a representative is one that is at least 10% of the population of interest. Therefore, from each stratum NGOs were selected to make a sample of 100 NGOs project managers which represented 50% of the population. Primary data was used in this study. The study’s primary data was obtained using structured questionnaires. The researcher carried out a pilot study to ensure the data collection tool is reliable and valid. Quantitative data was generated from the structured questionnaire. Before the data can be analyzed, the researcher ensured the data was checked for completeness, followed by data editing, data coding, data entry, and data cleaning. Inferential and descriptive statistics were employed for analysis of quantitative data with the assistance of Statistical Package for Social Sciences (SPSS version 25). Data analysis was done using descriptive statistics and inferential statistics. Inferential data analysis was conducted by use of Pearson correlation coefficient, and multiple regression analysis. The study results were presented in tables and figures. The study concludes that stakeholder identification has a positive and significant influence on the implementation of NGO’s projects in Nairobi County. In addition, the study concludes that stakeholder involvement has a positive and significant influence on the implementation of NGO’s projects in Nairobi County. The study recommends that the management of NGOs should prioritize and invest in comprehensive stakeholder mapping and engagement strategies. In addition, the management of NGOs should develop and implement communication strategies that are tailored to the diverse stakeholder groups involved.

Key Words: Stakeholder Management, Stakeholder Identification, Stakeholder Involvement And Implementation of NGO’s projects