GREEN SUPPLY CHAIN PRACTICES AND PERFORMANCE OF THE FOOD AND BEVERAGE FIRMS IN NAIROBI CITY COUNTY, KENYA

Abstract

Over the period 2018 to 2019, based on KNBS 2020 economic survey report food and beverage exports by Kenya remained the predominant category of domestic exports having a share of 44.2 percent of total domestic export revenues for the country. This study therefore sought to establish the effect of green supply chain practices on operational performance of food and beverage firms in Nairobi County, Kenya. The study was guided by both general and specific objectives. The study was guided by the following research objectives; to examine the effect of reverse logistics and supplier collaboration on operational performance of food and beverage firms in Nairobi County. The study adopted stakeholder theory and transactional cost theory. This study used a descriptive survey research design. Population of the study was 86 food and beverage firms in Nairobi County. The total target population was 172 procurement officials. The study used census survey. A pilot study was conducted to test for validity and reliability of the research instruments. Content validity was used as validity test while reliability was tested using Cronbach’s alpha coefficient. Descriptive statistics including mean, percentages and frequencies were used while inferential statistics that is multiple regression model and product moment correlation was used to make inferences of the population using data drawn from the population. The study is important to the management and staff of food and beverage firms as it gave insight on green supply chain practices which can be capitalized to enhance the operational performance of food and beverage firms. The government, regulators and the policy makers are able to use the findings of the study to formulate viable policy documents that effectively in turn boosts operational performance of food and beverage firms. The study concludes that reverse logistics has a positive and significant effect on operational performance of food and beverage firms in Nairobi County. The study also concludes that green purchasing has a positive and significant effect on operational performance of food and beverage firms in Nairobi County. From the findings; this study recommends that the management of food and beverage firms should consider adopting more advanced recycling technologies to improve efficiency and effectiveness in recycling processes. In addition, the management should evaluate and streamline reverse logistics processes to ensure efficiency and effectiveness.

Key Words: Reverse Logistics, Green Purchasing, Green Supply Chain Practices And Operational Performance