KAUNYANGI , T. W.; DEYA , J.; KARIUKI , P. PRODUCT DEVELOPMENT STRATEGY AND COMPETITIVENESS OF ISO CERTIFIED MANUFACTURING FIRMS IN KENYA . International Journal of Management and Business Research, [S. l.], v. 5, n. 2, p. 1279–1292, 2023. Disponível em: https://grandmarkpublishers.com/index.php/ijmbr/article/view/59. Acesso em: 20 may. 2024.