STRATEGIC INTEGRATION AND PERFORMANCE OF FOOD AND BEVERAGE MANUFACTURING FIRMS IN KIAMBU COUNTY, KENYA
Keywords:
Strategic Integration, Executive Development, Supplier Engagement, Performance of Food and Beverage Manufacturing FirmsAbstract
The performance of food and beverage manufacturing firms in Kiambu County, Kenya, has been declining in the past few years in terms of Market share. According to the Kenya Association of Manufacturers, small and medium-sized enterprises (SMEs) in the food and beverage sector only account for 20% of the total market share, with the remaining 80% dominated by larger companies. The study's general objective was to assess the influence of strategic integration and performance of food and beverage manufacturing firms in Kiambu County, Kenya. Specifically, this study sought to establish the influence of executive development on performance of food and beverage manufacturing firms in Kiambu County, Kenya and to assess the influence of supplier engagement on performance of food and beverage manufacturing firms in Kiambu County, Kenya. A descriptive research design was utilized for this study. According to the KAM (2022) report, there are 189 manufacturing firms in Kiambu County, out of which 76 are food and beverage manufacturing firms. This study targeted 456 management employees working in the 76 food and beverage manufacturing firms in Kiambu County. The study’s sample size was reached using the Krejcie and Morgan sample size determination formula (Russell, 2019). A representative sample was obtained using this formula. The study’s total population was 456. The study’s primary data was obtained using structured questionnaires. The pilot test helps correct some challenges encountered before undertaking the final study. The pretesting sample comprised 21 respondents, representing 10% of the sample size. Before the data can be analyzed, the researcher ensured the data was checked for completeness, followed by data editing, coding, data entry, and data cleaning. Inferential and descriptive statistics was employed to analyze quantitative data with the assistance of the Statistical Package for Social Sciences (SPSS version 25). The study results were presented through the use of figures and tables. The study concludes that executive development has a positive and significant effect on performance of food and beverage manufacturing firms in Kiambu County, Kenya. The study also concludes that supplier engagement has a positive and significant effect on performance of food and beverage manufacturing firms in Kiambu County, Kenya. Based on the findings, the study recommends that the management of food and beverage manufacturing firms in Kenya should implement continuous leadership training programs tailored to the local industry's dynamic needs.
Key Words: Strategic Integration, Executive Development, Supplier Engagement, Performance of Food and Beverage Manufacturing Firms
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