STRATEGIC ALIGNMENT ON THE PERFORMANCE OF ROAD CONSTRUCTION PROJECTS IN KENYA
Keywords:
Strategic Alignment, Organizational Culture, Performance , Road Construction ProjectsAbstract
The study aimed to investigate the impact of strategic alignment on the performance of road construction projects in Kenya and to examine how organizational culture moderates this relationship. It adopted a cross-sectional research design and utilized a positivist research paradigm. The unit of analysis comprised road construction projects implemented by National Government Road agencies in Kenya, while the unit of observation was management employees involved in these projects. The study's target population consisted of 695 respondents, including director generals, directors, project engineers, resident engineers, site engineers, and surveyors. Using a formula by Krejcie and Morgan, the overall sample size was determined to be 248 respondents, selected via stratified random sampling. Primary data was collected through a semi-structured questionnaire, which was pilot-tested with 24 respondents to ensure reliability and validity. Data analysis was conducted using the Statistical Package for Social Sciences (SPSS) version 25 software. Qualitative data was analyzed through thematic analysis and presented descriptively, while quantitative data was analyzed using descriptive statistics and presented in tables and figures. Additionally, correlation and regression analysis were performed to assess the relationships between variables and test the research hypothesis. The findings of the study indicated a positive and significant relationship between strategic alignment and the performance of road construction projects in Kenya. Moreover, organizational culture was found to have a positive and significant moderating effect on this relationship. Based on these findings, the study recommended that organizations involved in road construction projects in Kenya prioritize project strategic alignment and organizational culture to enhance project performance. This suggests that aligning project objectives with organizational goals and fostering a supportive organizational culture can positively influence project outcomes in the context of road construction projects in Kenya.
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