GREEN SUPPLY CHAIN MANAGEMENT AND PERFORMANCE OF FOOD AND BEVERAGES MANUFACTURING FIRMS IN NAIROBI CITY COUNTY, KENYA
Keywords:
Green Supply Chain, Performance, Food and Beverages Manufacturing Firms, Reverse Logistics, RecyclingAbstract
This study explored the relationship between green supply chain and performance of food and beverages manufacturing firms in Nairobi City County, Kenya. The specific objective were: reverse logistics, and recycling on performance of food and beverages manufacturing firms City County, Kenya. This study was anchored on different theories relevant to the specific variables in this study. The research design was descriptive research design. The target population was 262 respondents from the entire food and beverage manufacturing firms. This study preferred a census survey meaning purposive sampling techniques was used. To establish the contribution of green supply chain on the performance of food and beverages in Nairobi city county. The research instruments were both open and closed ended questionnaire. The researcher’s collected data by dropping questionnaire and picking the same after two weeks. 10 % of the respondents were pilot tested from the entire study. The collected data was analyzed with the help of Statistical Package for Social Science version 28 and the same is now presented in a form of tables and figures. After doing reliability and content validity test, the results were over 0.7 and 0.5 respectively. This confirmed the questionnaire’s clarity and accuracy. The researcher concludes and recommends the implementation of this results towards better performance of food and beverages in Nairobi city county, Kenya. The study concludes and recommends that there was a strong relationship between the independent and dependent variable, hence performance of food and beverage manufacturing firms can improve if the findings of this research is implemented.
Key Words: Green Supply Chain, Performance, Food and Beverages Manufacturing Firms, Reverse Logistics, Recycling
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