LOGISTIC VISIBILITY AND PERFORMANCE OF E-COMMERCE FIRMS IN NAIROBI COUNTY, KENYA
Keywords:
Logistic Visibility, Performance, E-Commerce Firms, Warehouse Management, Information TechnologyAbstract
components and products as they move along through the supply chain, from origin to destination. The objective of this study was to determine the effect of logistic visibility on performance of E-Commerce firms in Nairobi County, Kenya. The study’s specific objectives were: warehouse management and information technology. The study’s target population was 120 respondents from E Commerce firms in Nairobi county. The study employed questionnaires as a data collection tool. Questionnaires were designed using both opened and closed ended questions. Data collected was analyzed using SPSS software version 23 and presented in tables, graphs and pie chart. The study’s findings were that the respondents on average tended to agree with each of the statements in study variables with most means above 3.50. on the same breath, the respondents also had consensus with many statements of study variables with SD of below 1.00. The study concluded that the warehouse management and information technology have a significant influence on performance E- commerce firms in Nairobi County. The study also concluded that in every unit increase in warehouse management, results in an increase in performance of E- commerce firms in Nairobi county. A unit increase in Information technology on its own, results in an increase in performance of E- commerce firms in Nairobi County. The study recommends that the E- commerce firms should Implement a Warehouse Management System (WMS) which helps track inventory in real-time. The study suggests an examination on the warehouse management system in E- commerce firms in Nairobi County.
Key Words: Logistic Visibility, Performance, E-Commerce Firms, Warehouse Management, Information Technology
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